Our Story

The handshake is easy.
Remembering why it mattered is the hard part.

Subtex was built to hold on to the part of a connection that usually slips away — the context. Then it turns that context into something useful, for one person or an entire organization.

Where Subtex Started

Names are
easy to save.
Context isn't.

We kept running into the same problem. You meet someone worth knowing, the conversation clicks, and a week later all that's left is a name and a vague sense that you should follow up. The why — where you met, what you talked about, the thing you promised to send — was already gone.

Every tool we tried solved the wrong half. Contacts apps stored the name. Card scanners stored the title. None of them kept the story, and the story was the only part that actually mattered.

So we built Subtex to capture the context in the moment and keep it attached to the person — not buried in a note you'll never open again. From there it does the work for you, reading the patterns across your connections and surfacing the right detail at the right time. The result isn't a longer contact list. It's a network you can actually use.

A relationship is only as strong as what you remember about it. We're building the place that remembers for you — so the connection stays as real as the day you made it.

— The Subtex Team
Who It's For

Two ways to use Subtex.

Whether you're building your own network or running events for an entire organization, the value compounds the more context you capture.

For You

The individual professional

At conferences, meetups, career fairs, or a chance conversation on a flight — keep the full story behind everyone you meet and follow up at exactly the right moment, without digging through scattered notes.

  • Capture the context the moment you meet someone
  • Smart reminders so you follow up on time
  • Notes, tags & AI summaries for every connection
  • Your entire network, always in your pocket
Get Subtex free
For Organizations

Conference, HR & program leaders

For the people running events and teams — conference organizers, HR leaders, university program directors, and membership associations. Turn the relationships forming across your events into a real strategic advantage.

  • Network-wide intelligence across every attendee
  • Surface the warm introductions hiding in your org
  • Event creation, check-in & attendee management
  • Admin portal, org-wide insights & enterprise-grade controls
Explore team & org plans
Built for Events

Events that actually connect.

A great event isn't measured by badge scans — it's measured by the relationships that outlast it. Subtex gives organizers a live picture of who's in the room, who's meeting whom, and which connections are worth a follow-up, long after everyone heads home.

A living map of the room

See how your attendees are actually connecting — in real time, not in a spreadsheet weeks later.

Context that becomes a lasting asset

Every conversation captured at your event stays useful — for the attendee and for your organization.

Event Details
OtterCorp Summit
142 attendees connected
April 30, 2026 · Jackson, WY
Employees Partners Investors Press
✦ Event Insight
"38 new partner connections formed today. Sarah from Opal Labs met four of your investors — a strong follow-up opportunity for the team."
The Team

Led by people who've done this before.

Subtex is built by a small team with deep roots in the three disciplines a relationship product lives or dies by — customer success, marketing, and engineering.

John Durocher
Chief Executive Officer
John Durocher

John has spent three decades turning customer relationships into a discipline. A recognized pioneer of customer success in the cloud era, he's built and scaled the practice at some of the industry's defining software companies. He leads Subtex on a simple conviction: the relationship is the product.

Steve Mammone
Chief Experience Officer
Steve Mammone

Steve has been building digital products since before that was a job title. As co-founder and president of the creative agency Getfused, he's spent his career making complex ideas feel effortless — pairing an engineer's instinct for structure with a marketer's sense of what makes people actually care.

Zack Kilgore
Chief Technology Officer
Zack Kilgore

Zack has built his career at the intersection of technology, design, and human connection. He's spent years bridging those worlds — translating complex technology into experiences people actually trust, and turning customer signals into products that feel genuinely personal. He leads Subtex on a simple principle: the best experiences feel personal.

Two ways to get started

Make every connection count.

Whether you're growing your own network or running events for an entire organization, Subtex keeps the context that makes relationships worth having.